You know what your makeup collection has been missing? A touch of smoke.
Applebee’s thought so, too. That’s why everyone’s favorite chicken wing provider has partnered up with cruelty-free makeup brand Winky Lux to drop a limited edition line of “hot & saucy” lip glosses inspired by Applebee’s favorite wing offerings.
The collection, aptly named Saucy Gloss, is available in four flavors: Get Me Hot Buffalo, Sweet Chile Kiss, Be My Honey Pepper, and Honey BBQ-T. Many commenters are understandably confused by the move, but the product drop is already building a fanbase.
“Idk what this is, but I’ll gladly eat it,” said one Facebook user
“Groundbreaking 😱🔥,” wrote the candy brand Smarties.
“Omg my husband gonna eat me like a snack….😂😘,” commented one user under the Instagram announcement.
And, as it turns out, that’s what it’s all about! The brands have also dropped a new track called “Taste My Face,” accompanied by a “Date Night at Applebee’s” themed music video.
A press release for the company calls the project “the make-out song of the summer [and] the first-of-its-kind dateable music video.” Every person featured is single, and their Instagram handles are highlighted so that viewers can “@ the cast.”
“Applebee’s is known for first dates and wings – which are one of our most popular menu items,” Applebee’s Chief Marketing Officer Joel Yashinsky said in a statement. “Find your perfect shade and spice up your date night by adding a little bit of that Applebee’s flavor to make each kiss even more craveable with Saucy Gloss.”
Each flavor is available for $18 each, but if you’re feeling extra spicy you can bundle them all for $65. So happy National Wing and National Lipstick Day—here’s some chicken wing-flavored lipgloss.
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