JD Auto, JD.com’s omni-channel automotive business, has partnered with 3M, the leading U.S. manufacturing company, introducing 3M’s brand-new five-in-one fuel additive on JD.com. The new product has enhanced performance by nearly 55 percent compared with its previous version, capable of effectively cleaning the carbon deposits in the engine.
“Rooted in China for over 30 years, 3M has been serving the Chinese market and enriching local partnerships. We are honored and excited to partner with JD Auto in building new experience and ecosystem for Chinese consumers in the automotive aftermarket,” noted John Barto, general manager of the automotive aftersales division at 3M Greater China.
Songfeng Chen, general manager of maintenance omni-channel of JD Auto, added, “JD Auto is committed to providing consumers with the one-stop automotive consumption model, namely ‘product with service.’ The partnership with 3M will allow the two parties to better serve the car owners in China.”
As the world’s fastest growing automotive consumption market, China is in the forefront in car ownership, and its sizable scale also brings plenty of opportunities to the booming automotive aftermarket. With its large user base and online and offline marketing skillset, JD Auto will effectively elevate the penetration rate of 3M’s automotive aftermarket products in China, and stimulate C2M (customer-to-manufacturer) products in the making.
The official store of Armani Beauty recently made its debut on JD.com, bringing over 180 high-end products in the categories of make-up, skin care and perfumes.
The cosmetics line under the Italian fashion house Armani, in partnership with L’Oreal, and the J Shop, an upgrade of JD’s Fashion and Lifestyle business, jointly launched a limited gift set to better help consumers convey their love with gifts in a recent campaign. In addition to the most popular products Lip Maestro Lip Gloss and Designer Lift Foundation, the Armani Prive Collection of luxury fragrances are also seen in the store.
The Armani Beauty store is another collaboration between JD.com and L‘Oréal Group after the official launch of Lancôme, Yves Saint Laurent (YSL), Helena Rubinstein (HR), Kiehl’s and other beauty brands on the platform.
According to market research firm iResearch, China’s beauty market has continued to expand in size, driven by the gradual popularization of beauty consumption concepts, the growth of core consumer base and consumption upgrades. The demand for beauty products has extended in all directions.
As the 618 Grand Promotion kicked off on May 23, JD.com will leverage its position of providing authentic products to over 580 million active users to build a bridge between high-end beauty brands and customers, as well as enhance the image of various brands through the platform’s superior products and services.
Following the opening of M.A.C. Cosmetics and Jo Malone’s flagship stores on JD.com, La Mer, a high-end skincare brand with a-dozen-or-so categories of creams, lotions, and eye creams, has now joined JD.com. La Mer will offer almost 50 popular products in the store, including the brand’s renowned face creams as well as a collection of gift boxes. At the same time, JD.com will also provide La Mer with customized greeting cards and timely logistics services.
La Mer is a brand under the Estee Lauder Group. Many consumers, including Hollywood stars, and international celebrities have expressed that they are the daily users of La Mer products.
“I am very happy to be able to launch a flagship store on JD.com,” said Junping Xue, Vice President of Estee Lauder Group and General Manager of La Mer. “We hope to establish a long-term partnership with JD.com and work together to create better products and services.”
The launch follows the debut of brands including Estee Lauder, Origins, Clinique, LAB SERIES, MAC, and Jo Malone on JD.com. JD’s 580 million active users, including over 25 million JD Plus members, are perfectly matched with premium brands such as La Mer.
“La Mer is very popular among consumers, and it is highly matched with the beauty needs of JD.com users,” said Tao Wang, General Manager of JD Beauty. “With our unique omni-channel capabilities and upgraded personalized services, JD Beauty has helped beauty brands’ sales achieve double growth.”
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