Changing consumer tastes are reshaping today’s marketplace. Stay updated with best-in-class data and industry expertise across more than 20 industries spanning retail, food, tech, and more.
Subscribe and get key market trends and insights relevant to your industry.
The different experiences and perspectives of our people are at the heart of our success. Learn and work with some of the best in the market research industry. NPD offers opportunities in functions spanning client development to research science, with strong benefits, flexible work schedules, and a global outlook.
The NPD Group offers data, industry expertise, and prescriptive analytics to help you grow your business in a changing world. With offices in 30 cities across the Americas, Europe, and Asia-Pacific, we help you measure, predict, and improve performance across all channels.
Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have operations spanning the Americas, Europe, and APAC. Connect with us at one of our offices across 30 cities.
The prestige beauty market is increasingly being shaped by channel shifts and a whole host of indie brands. In a world with rapidly changing products and distribution models, it's critical to know what is selling, where, why, and for how much. We monitor beauty industry trends across the globe, from the big picture down to the category, geographic region, and store levels, based on best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Data Prescriptive Analytics Industry Expertise
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
Gain a comprehensive view of the industry and evaluate sales and performance for all beauty categories across the prestige and mass channels, with our solution in partnership with Nielsen.
Take full advantage of emerging opportunities across key channels (including prestige department stores and mid-tier national chains) by evaluating trends at a SKU level.
Drive growth by gaining a view into attitudes and lifestyle as well as shopping behavior and usage data for U.S. consumers. The most comprehensive way to understand the U.S. fragrance consumer, Scentiments is further enhanced by our fragrance experts’ industry knowledge and insight.
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.
Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.
When you’re looking for opportunities to increase market share, grow sales territories, and localize assortment, its critical to view data through your own business lens to inform your decision-making and investments. Our Analytic Reporting provides deep dives into our Point-of-Sale Store-Level data so you can capitalize on the right opportunity, in the right place, at the right time.
30+ forecasts, with brick-and-mortar, e-commerce, and total market splits for haircare, hair styling, hair color, and more
The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.
Our Luxury team is focused on providing your industry’s best resources for understanding the luxury market and its consumers. You can take advantage of their industry expertise and our retail tracking data with the new Luxury Reporting Series. It details today’s U.S. luxury consumer and explores market dynamics.
Available for bras, women’s denim, and men’s denim. Dive deep into these evolving markets and understand shifts in U.S. shopping behavior. Get a look at how consumers shop, the path to purchase, retailer/brand preferences, consumer loyalty, and how you can influence the decision-making process to grow your business.
“As we have seen in other industries including apparel and footwear, beauty’s online sales growth accelerated amid the brick-and-mortar closures this year. But as growth has remained strong for beauty, it has slowed following the re-openings of physical stores across the country. So, while e-commerce sales have shown the full weight of their importance, we must recognize that brick-and-mortar is still very much alive”
“As we have seen in other industries including apparel and footwear, beauty’s online sales growth accelerated amid the brick-and-mortar closures this year. But as growth has remained strong for beauty, it has slowed following the re-openings of physical stores across the country. So, while e-commerce sales have shown the full weight of their importance, we must recognize that brick-and-mortar is still very much alive”
Vice President, Industry Advisor, Beauty
We will not sell your information. View privacy notice.
© 2022 The NPD Group Terms of Use Do Not Sell My Personal Information Cookie Settings Website Notices
Subscribe to our monthly newsletter! Get the latest on your industry’s trends, our analysts’ expert perspectives, insights on consumer demographics and generational differences, and more.
We’ll never share your email address and you can opt out at any time.