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By Chris Matthews For Mailonline
Published: 14:14 BST, 24 August 2022 | Updated: 14:14 BST, 24 August 2022
Rihanna fans have slammed the superstar for a ludicrous line of makeup that sees people pay to receive either makeup or ketchup.
The singer’s Fenty brand teamed up with New York art collective MSCHF to make the product, which costs the equivalent of £21 and includes six sachets of either ketchup or lip gloss that mimics Heinz’s branding.
However customers will only know whether they have bought tomato sauce or lip gloss after they’ve opened the packet – meaning they stand to lose money.
Rihanna’s makeup brand Fenty Beauty has launched a collaboration with a New York art collective
It sees sees people pay to receive either makeup or ketchup. The product costs the equivalent of $25 and includes six sachets of either ketchup or lip gloss that mimics Heinz’s branding
The global superstar singer hasn’t released an album in six years after her last one, ANTI, dropped in January 2016
Fans of the singer and mother-of-one slammed her for the ‘absolutely ridiculous’ line of makeup
Fans pointed out the packets didn’t seem to reseal so the lip gloss would be useless after it was opened for the first time.
Others ridiculed the star for preying on her fans’ ‘blind loyalty’ to potentially but six sachets of Ketchup for £21 when a full Heinz bottle costs less than £3.40.
Regardless of whether it contains ketchup or lip gloss each packet also says ‘Do not eat’ on it, meaning fans could be paying for inedible ketchup.
Although the product is in collaboration with an American art collective it can be shipped worldwide.
Fans said the makeup showed people’s ‘blind loyalty’ to Rihanna and said it was ‘completely stupid’, while other told the star ‘We want new music’
One said: ‘I could buy a gloss and a bottle of ketchup for that price and they would both close. Doesn’t look like the packets close. Pass!’
Another said it was ‘absolutely ridiculous’ and asked ‘Who the hell thinks of this c***?’
Others were angered by the fact it has been six years since Rihanna’s last album ANTI, which came out in January 2016.
Even Heinz poked fun at the odd creation.
It said: ‘New food court drop. Tired of paying $25 for ketchup packets only to squirt lip gloss all over your fries?
‘Introducing Heinz Ketchup or Ketchup.
‘Six packets of authentic Heinz ketchup with all the convenience of a tube of lip gloss and none of the confusion.
Even Heinz poked fun at the odd creation. It said: ‘New food court drop. Tired of paying $25 for ketchup packets only to squirt lip gloss all over your fries? ‘Introducing Heinz Ketchup or Ketchup’
A $25 box comes with six sachets of either ketchup or lip gloss but every one says ‘Do not eat’ on it
The odd product is on sale for a whopping $25, roughly more than six times the price of a bottle of ketchup
According to the Ketchup or Makeup website, the product ‘includes six packets that each contain either ketchup or Fenty Beauty’s Gloss Bomb’
Fenty Beauty promoted the collab on their Instagram account, posting photos of a model smearing ketchup on her lips with a French fry and touching up her pout with red gloss
‘Get your Heinz Ketchup or Ketchup pretty much anywhere food comes in a basket.’
According to the Ketchup or Makeup website, the product ‘includes six packets that each contain either ketchup or Fenty Beauty’s Gloss Bomb’.
Fenty Beauty promoted the collab on their Instagram account, posting photos of a model smearing ketchup on her lips with a French fry and touching up her pout with red gloss.
‘New drop with @mschf. Ketchup or makeup?’ the caption read.
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