Pop superstar, Rihanna on Friday launched her iconic beauty line, Fenty Beauty and Fenty Skin in Nigeria and 8 other African countries.
To commemorate the momentous occasion, the brand hosted the official launch party for celebrities, influencers, retail partners, and media alike, dubbed “Fenty Club” at WBar in Lagos, where over 200 attendees discovered the Fenty Beauty and Fenty Skin product offering.
Some of the notable attendees were Annie Idibia, Iyabo Ojo, Mariam Timmer, Adunni Ade, Linda Ejiofor, Zainab Balogun-Nwachukwu, Dimma Umeh, Mercy Eke, Cynthia Nwadiora, Tania Omotayo, Gbemi Olateru Olagbegi, Erica Nlewedim, Toyosi Etim Effiong among other notable figures.
Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the notion of” Beauty For All.
It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a historic milestone and natural next step.
“I am a proud Bajan who feels a close connection to Africa and to its people. I’ve had the pleasure, the privilege, to spend time on the continent and those experiences never leave you.
Now, being able to bring Fenty Beauty and Fenty Skin to 8 African countries and then hopefully more in the future means so much to me.” Rihanna.
The entire assortment from both Fenty Beauty and Fenty Skin is available beginning May 27th, 2022, exclusively at Essenza stores nationwide.
Consumers will be able to shop both in-store and online for bestsellers like the Fenty Skin Start’r Set – Rihanna’s daily 3-step skincare routine, Fenty Beauty Pro Filt’r Soft Matte Foundation – the foundation that changed the game with 50 true-to-color shades.
Gloss Bomb Universal Lip Luminizer – a must-have lip gloss that offers an explosive shine, without the stickiness, and Killawatt Freestyle Highlighter – the ultimate radiance for face and eyes.
Robyn Rihanna Fenty leads Fenty Beauty as the Chief Executive Officer.
Rihanna created Fenty Beauty “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades.
The vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Meanwhile, Fenty Skin is a result of Rihanna’s personal skincare journey, global experiences, and real-life routine. Each multitasking product is specifically designed to deliver a streamlined, approachable, value-packed regimen and work seamlessly with makeup on all skin tones.
Featuring ingredients from around the world, earth-conscious packaging, and vegan formulas, Fenty Skin also celebrates and respects what the planet has to offer. Fenty Skin is a partnership between Rihanna and LVMH.
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