From classic red shades to high-impact glosses, sheer tinted balms and long-lasting liquids.

There’s no such thing as the “right” lip color. Whatever product you use to highlight your smile is a highly personal choice that comes down to how it looks as much as how it feels. But whatever you prefer—whether it’s a vinyl-effect gloss, a light swipe of tinted balm, or a matte pencil—you’ll want something that delivers in terms of hydration, pigment and staying power. With that in mind, we’ve rounded up the absolute best products of the season, in every category. From classic red shades (including an innovative vegan option) to a new-and-improved version of an early 2000s gloss and a universally flattering luminizer, these are the shades we’re loving right now.

We only include products that have been independently selected by W’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

This longwear formula will prevent even the creamiest lipsticks from budging—and it comes in a wide range of colors to suit many skin tones.

This velvety, richly pigmented, easy-to-apply product is a classic for a reason.

Precise, long-lasting and hydrating—this formula delivers everything you want in a liner.

The early 2000s classic is back with a gently plumping formula that hydrates as it amps up the volume.

This neutral gloss contains vitamin E and coconut oil and can be worn on its own or layered over a tint.

This comfortable, pigmented lipstick delivers a timeless hue that lasts all day.

This lightweight shade contains sweet orange oil for a mood-boosting scent.

Unlike most red pigments on the market, this sleek tube is entirely vegan.

This non-sticky gloss is the most lightweight of the bunch, making it perfect for on-the-go application.

This pigmented gloss contains evening primrose oil, avocado oil, hyaluronic acid and peptides to hydrate and protect.

Try this shimmery, multidimensional gloss on its own or over your favorite pink.

A sheer hint of color and moisture in an adorably tiny package.

This nourishing, rose-tinted balm flatters all skin tones.

Don’t let its hippie-ish packaging fool you—this cult favorite balm delivers a surprisingly sophisticated wash of glossy red.

Packed with plant-based oils, this tinted oil balm has a uniquely hydrating texture with a subtle tint.

The mica flakes in this universally flattering gloss give the whole face a lit-from-within glow.

Keep this argan oil-infused tint in your purse for a midday swipe of color (on lips or cheeks).

A peachy hue with a touch of shimmer will uplift your everyday makeup look.

This all-natural, chocolatey shade contains shea butter, meadowfoam seed oil and rice bran wax for all-day hydration.

This creamy liquid formula has the look of a gloss and the staying power of a stain.

Infused with natural mineral clay and a hint of berry and vanilla scent, this lightweight formula stays for hours without drying you out.

This bright liquid tone dries to a matte finish that lasts all day.

This buildable liquid formula promises up to six hours of high-shine color.

Thanks to its built-in mirror, this cheerful pink lipstick is the perfect on-the-go pick me up.

This vibrant berry shade is clean, vegan and cruelty free.

A matte brown shade is the best way to finish off a ’90s-inspired look.

This deep purple hue combines a high concentration of pigment with a creamy texture—meaning you get both all-day color and moisture.